Meet our team

Anna Bojlert
Anna is the founder and CEO Of Beminded Sweden, with a background in behavioural science
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Nat Milne
Nat is a business owner and long-time ‘people’ enthusiast who is passionate about lifting New Zealand’s productivity,
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Nat Milne
Managing Director | Co Founder
Lena Vågström
Although a people person, Lena is the tech lover (Master of Science in Engineering) who keeps up with what’s happening on the tech front
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Our Story Banner
Our Story Banner
Our Story Banner

Our story

Beminded NZ exists because of a mutual connection and chance meeting between Nat Milne, and Anna Bojlert, founder of the Sweden-based Beminded. In late 2022, over a long walk in the beautiful Tawharanui Regional Park, Anna was chatting to Nat about her business back home, and introduced the concept of stress-free productivity training. Anna and her team have been delivering their scientifically-backed training to the European business community for over ten years, enjoying excellent feedback, and success.

Due to her deep love of Aotearoa (after a school exchange way back in the 90s!) Anna was in the process of looking for a partner to bring the power of Beminded training to New Zealand. As founder of The People Place, New Zealand’s leading HR consultancy, Nat and her team had seen first-hand the way Kiwis work hard.

We are innovators, we are optimists, and we often work long hours. However the net results don’t always reflect the hard work and hours put in—why?

Nat was experiencing this conundrum in her own life. Business was booming, but with the demands of work and a young family, Nat found she was busy, stressed-out, and spending too much time fighting fires. Her ‘productive’ working week was not as productive as it should have been. After completing Beminded, Nat experienced a life-changing shift; this training has given Nat the gift of time. She now spends her day on the important projects and tasks that make a difference to her business. She feels in control and stress-free. Nat has managed to halve the hours she needs to dedicate to The People Place, by working in the Beminded way.

In partnership with Anna, Nat is wildly enthusiastic about bringing the Beminded training to the New Zealand market, helping teams and organisations to work more productively, without stress, and lifting the productivity of our small but mighty nation.